Former WWE producer Road Dogg, Brian James, recently shared his thoughts on the relationship between WWE and its biggest rival, All Elite Wrestling (AEW). In a candid interview, Road Dogg revealed that WWE's initial perception of AEW was one of dismissal, viewing it as just another small-time promotion. However, he believes this was a mistake and that AEW should be taken more seriously as a competitor.
Road Dogg's comments come in the wake of his unexpected exit from WWE in March 2026, which left many fans and industry insiders surprised. He had only recently been appointed as the lead writer for WWE's flagship show, SmackDown. During the interview, he explained that his departure was due to his discomfort with the company's rapid pace of change. This insight provides a fascinating glimpse into the inner workings of WWE and the challenges faced by its creative team.
When asked about WWE's stance towards AEW, Road Dogg admitted that the company initially viewed AEW as a non-threat. He stated, 'No, we didn't, and we probably should have.' This admission highlights a common issue in the wrestling industry where larger promotions often underestimate the impact of up-and-coming competitors. Road Dogg argues that AEW is a force to be reckoned with, especially with the addition of Mike Mansury to their management team.
Mansury, according to Road Dogg, brings a wealth of experience and strategic thinking to AEW. He mentions Mansury's ability to make smart decisions and his good instincts, which are crucial for the success of any wrestling promotion. This perspective underscores the importance of recognizing and respecting the talent and potential of rival companies.
The interview also raises questions about the dynamics between WWE and AEW. It suggests that a more competitive and respectful relationship between the two promotions could benefit both parties. By acknowledging AEW's growth and strength, WWE might be able to adapt and evolve, ensuring its continued dominance in the wrestling world.
In my opinion, Road Dogg's insights offer a valuable perspective on the wrestling industry's competitive landscape. They highlight the importance of recognizing and respecting rivals, even if they are considered smaller or less established. This approach can foster innovation and growth, ultimately benefiting both the industry and its fans. What do you think? How should WWE and AEW interact to create a more dynamic and engaging wrestling environment?
